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Air Cargo Marketing

5 days 40 hours Classroom course

This course is recommended for Freight Forwarder, Cargo Agent and Airline staff. It gives knowledge on how market responds, ensure companies profit as well as how to differentiate with service innovations. This course is ideal to refresh knowledge and learn new skill for career development to future cargo marketing initiatives.

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Course Features AND ACTIVITIES

What you'll learn

Who Should Attend?

Our Classes Schedule

Air Cargo Marketing 

Air Cargo Marketing 

The key topics that are covered during this course include:

  •  Background Knowledge of trade and trade patterns as they relate to cargo marketing
  • Pricing and pricing strategies to influence purchase behavior, make market respond and ensure making profit
  • Assessing business costs and examine total distribution costs
  • Applying traditional and digital advertising techniques with an airfreight industry focus
  • Design and execute an effective Marketing Plan
  • Assess and define Target Groups

Exercise booklet

Course reference book.

Certificate of Completion is awarded to participants obtaining a grade of 80% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.

 

 

After the completion of this course, you will be highly competent